The effect of product quality, store atmosphere, and brand image on the purchase decision of mie gacoan restaurant products in lamongan city. Journal of Business Innovation and Accounting Research, [S. l.], v. 2, n. 1, p. 15–23, 2025. DOI: 10.56442/hham0h53. Disponível em: https://educo-insight.com/journal/index.php/jbiar/article/view/26. Acesso em: 28 may. 2026.