The effect of price, discount, and customer rating on purchase decisions on the shopee marketplace. Journal of Business Innovation and Accounting Research, [S. l.], v. 2, n. 1, p. 13–23, 2025. DOI: 10.56442/ejs1k774. Disponível em: https://educo-insight.com/journal/index.php/jbiar/article/view/27.. Acesso em: 15 oct. 2025.