The Influence of Prior Experince, Variety Seeking and Product Knowledge on Brand Switching. Journal of Business Innovation and Accounting Research, [S. l.], v. 2, n. 4, p. 151–159, 2025. DOI: 10.56442/pc7hm568. Disponível em: https://educo-insight.com/journal/index.php/jbiar/article/view/18. Acesso em: 28 may. 2026.